The Story Behind BTP Society

I’m sure we can all agree that building a successful bridal business takes meticulous thought and planning. From organization, communication, to presentation of details…it’s like a well timed dance that requires a whole lot more than styling beautiful hair.
We began to ask ourselves…how is it possible that we have been able to form relationships with so many beauty professionals from all over the world and have our inbox flooded from brides asking for recommendations daily? We need to develop a way to connect the professional with the consumer.
The story behind BTP Society
It was a dark and stormy night…okay, maybe it was just a year in Covid lockdown!
With a steady increase of messages from brides around the world, we began to realize there was a real need for scalability. We had quickly outgrown the old fashioned referral system. Bridal parties were asking for recommendations of bridal hair stylists in their area and hair stylists were asking for help with outreach.
We knew that we had to do something to connect our amazing community with these beautiful brides eager to book a talented stylist for their special day. A bridal directory was a must for our community to help support and grow your ongoing business, while connecting you with your ideal brides.

But we didn’t want to stop at just a directory. Over this past year, with all of us staying safe at home and not working, we were given the opportunity to connect and grow together with countless hours of virtual education with our IG Lives and special guest artists. (Can we get a high-five to everyone showing up!)
The time we’ve spent together has fueled our passion, purpose and dedication to support our community and bring to you opportunities to step out of your comfort zone. We know the power of “putting yourself out there” and what this can do to elevate yourself and your career. Mindset is everything!
Always striving to support you above and beyond… BTP Society was created to encourage you to step out of your comfort zone and be a part of a dynamic support system. The Society is an exclusive professional community where we set goals and make sh*t happen!

Having your bridal business listed in our global directory is just the icing on the cake…but there are a whole lot of layers underneath! Your investment to join BTP Society will provide you opportunities to be promoted on our wildly successful Instagram page @beyondtheponytail, be selected as a Featured Artist, become a special guest on our IG Lives #btpvooo, access to a private FB group that will be fueled with coaching and incredible resources for your bridal business and exclusive education, and discounts all things BTP! (What a time to be alive right?!) We are beyond thrilled to launch BTP Society and begin this journey with you.
Join the society and be a part of our professional community…
Membership includes:
- Your bridal business listing in our global directory
- Promotion opportunities on BTP’s Instagram account
- Featured artist spotlight opportunities
- IG Live (#btpvooo) guest artist
- Access to private Facebook group community
- Discount on in-person and virtual classes.
Membership investment:
$198/per year USD for a limited time.
To sum it up, we are here for you in every step of your journey, whether it’s to grow your bridal business, or expand your side hustle. Together we will build our futures and rise as a community…together we will grow!
xoxo- BTP Society Team